The Google Empire

The Glass Room Berlin

It is barely foreseeable what happens to the data that is collected during the use of Google products and passed on to its parent company Alphabet Inc..

“The Google Empire” translates the incalculable amount of abstract information about Google’s widespread interests and entanglements into a three-dimensional infographic. An area diagram of the growing revenue serves as the basis on which numerous 3D bars are shown. These are coloured and shaped in such a way that they reflect all the investments and acquisitions since the company was founded from 1998 to 2016. Significant expenditures are marked with a flag and are detailed in the legend.

This presentation of the data not only reveals the company’s focus areas such as health, artificial intelligence and robotics, it also visualises the company’s potential influence on many areas of our everyday lives.

  • structuring analysis of the database provided by journalists
  • visual conceptualisation of the data
  • exponential smoothing of the data
  • generative design of the individual components
  • application of digital data analysis to analogue components
  • execution and supervision of all production steps
  • assembly of all components by hand to form the final object

Tactical Tech (data, concept)
Malu Petersen (trainee)