- making complex data comprehensible
- translating information into a visual language
- illustrating interrelationships
- arousing interest in socially relevant topics
- bringing critical issues to the point
- encouraging reflection and rethinking
- combining expertise from (media) art and design
is a studio of three artists/designers who make data tangible in creative ways. They translate abstract information into visual language through graphics, learning materials, individual objects and exhibition design. Often interactive, their works stimulate critical reflection and draw attention to socially relevant issues.
- Individually tailored exhibition concepts
- exhibition designs that invite interaction
- transfer of data into exhibition objects
- compelling information visualisations
- engaging learning materials
- moving infoclips
- projects with a coherent visual identity
- listening, understanding, learning
- developing a perspective for the work process with our clients
- filtering, analysing and organising data
- transforming words and numbers into graphs and images
- tailoring techniques and materials to the project
- experimenting with digital and analogue formats
- conversations with people
- new topics and challenges
- working with our hands
- postdigital design
- kinetic art, data art, generative art, urban art, social art, artivism
- video art/essay, political film/cinema
- DIY and upcycling
Carolina Padilla Villarraga
Graphic designer and video artist from Bogota / Colombia
- has a practical disposition and likes to take matters into her hands
- is talented in handling materials
- takes real pleasure in developing graphics
- brings a lot of attention to detail and patience
Main focus
Material selection and processing, conception, graphic design, video and photo production
Daniel Desiderio Páez Castillo
Co-founder, media artist from Bogota / Colombia
- is an enthusiastic designer of information aesthetics
- is the creative mind behind La Loma’s complex data visualisations
- is interested in creative coding and exploratory narratives
- is looking for ideas and initiatives to initiate social change
Main focus
Generative design, concept, media research, information analysis, video art, photography
Julia Wolf
Co-founder, Graphic designer from Germany
- is La Loma’s main point of contact
- organises, structures and visualises information on paper, on screen and in situ
- likes to think in design systems
- coordinates projects and supervises all steps of the production
Main focus
Coordination, concept, graphic design, information design, exhibition design, production