Opinionator

The Futurium in Berlin focuses on the relationship between social media and democracy in the exhibition “Democracy in Transition” (opening on 16.03.2023). The media installation “Opinionator” provides insights into the tools used by influencers to influence opinions, as well as their advantages and disadvantages.

An avatar welcomes visitors and presents three common tools in the influencer industry: Geotargeting, Social Listening, and A/B testing. Users of the installation decide whether they would use these methods to influence others’ opinions. Animated graphics illustrate and complement the avatar’s explanations.

A graphic on the back side of the installation provides an overview of numerous other methods and their applications. It highlights the presence and possibilities of the influencer industry in today’s world.

• concept of the media installation
• creative Coding
• coordination of character design and its animation
• design of printed graphic elements
• media and hardware research
• coordination and implementation of film recordings for the avatar in front of a greenscreen
• film editing and synchronisation of speaker texts in two languages
• synchronisation of dual-language subtitles
• accompanying the on-site setup

Tactical Tech (Research, concept and text)
Sebastian Meier (Coding and Wiring)
Luis Bustamante (Coding assistance)
Ramon Paris (Character Design and Animation)
Markus Born, Christopher Bischof (Translation)
Pia Röver (Acting / Voice-over – German)
Yvette Coetzee (Voice-over –  English)
Taucher Sound Scenography (Sound recording Avatar – German)
Michal Krajczok (Sound Design)
Bruno Röver (Design of installation furniture)
corpuslinea (Construction of the installation’s furniture)
Radebeuler Machwerk (Printing)