La Loma

is a studio working between design, art and research that translates complex information and systems into visual, material and spatial experiences that allow the same subject to be approached through different ways of observing, exploring, interacting and learning.

Data visualisation organises relationships and patterns.
Data materialisation transforms information into tangible objects.
Exhibition design builds spatial narratives and contexts for exploration.
Interactive media incorporates participation, behaviour and response.
Learning materials articulate accessible learning processes.
Media art introduces critical and authorial perspectives on technology, society and collective experience.

Through these practices, La Loma develops tangible, interactive and critical experiences for understanding and public reflection.

  • we investigate how abstract subjects and complex systems can take on experiential and tangible forms
  • we connect information, space, materiality and interaction to develop forms of public understanding
  • we transform data, narratives and invisible relationships into journeys, objects and installations
  • we create formats that allow information to be experienced through the body, perception and context
  • we combine research, design and experimentation through collaborative and situated processes
  • cultural, scientific and educational projects interested in new forms of public experience
  • institutions and teams working with complex, invisible or difficult-to-communicate subjects
  • curators, researchers and organizations seeking to connect information, space and participation
  • initiatives that understand exhibition, interaction and learning as shared experiences
  • people and projects interested in more open, tangible and sensitive ways of relating to complexity
Photo / Katja Hommel

Carolina Padilla Villarraga

Partner and Material Systems Lead
Visual designer working across exhibition design, material processes and visual communication.

Main focus
Material processes, exhibition production, visual communication, photography and moving image.

  • develops material and graphic elements for exhibitions, installations and public communication projects
  • works with tactile compositions, fabrication processes and physical translations of information
  • combines analogue techniques with digital production workflows
  • supports the spatial and atmospheric coherence of projects through material experimentation and visual implementation
Photo / Katja Hommel

Daniel Desiderio Páez Castillo

Co-founder and Media Research & Interaction Lead
Media artist and researcher working across spatial media, creative technology and data physicalization.

Main focus
Spatial media, creative coding, information aesthetics, interaction systems and generative environments.

  • develops audiovisual installations and interactive environments exploring technology, perception and public experience
  • translates complex systems and invisible infrastructures into participatory and sensory formats
  • works with generative systems, creative coding and audiovisual media
  • connects artistic research, interaction design and spatial storytelling within interdisciplinary projects
Photo / Katja Hommel

Julia Wolf

Co-founder and Institutional Communication & Exhibition Coordination Lead
Exhibition and information designer focused on spatial communication and visual systems.

Main focus
Exhibition design, information design, spatial communication, institutional communication and project coordination.

  • develops graphic systems for exhibitions, public communication and institutional contexts
  • works with typography, orientation systems and spatial information design
  • coordinates projects from concept development to production and implementation
  • supports accessibility, clarity and organizational continuity across collaborative processes