Loma

Unnatural

11 / 2014

Simulacrum, natural rarity, love behind masks, nostalgia in digital times of confusion.

For this project an image sequence was linearly mounted, where characters and scenarios referred directly to the song.
We worked with aim to approach the concept of idealized love, then filter and regroup with digital intervention.

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This video is the result of a search for intentional errors in the images, like the described love in the song, forced to be part of a aestheticized scene.

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It was interesting to see, that this way of developing an idea made it possible that a project could always have an open and experimentally end, allowing to change the course of the storyline completely while developing if necessary.

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Video by Daniel Desiderio Páez Castillo / Carolina Padilla
Music by GODS
Art direction and Set design by Beatriz Morales
Graphics by Laloma.info
Set Film by Elias Candolini / Big Mouse Productions / Bert Walser
Footage by Carolina Padilla / Beatriz Morales / Daniel Páez
Berlin 2014